FOR IMMEDIATE RELEASE
Contact: Jeff Atwood (615) 844-9800
Brings more than 20 years of healthcare leadership experience to Lawton
(Lawton, OK – November 8, 2017) – Officials at RCCH HealthCare Partners announced today that Larry Rodgers has been named as the new CEO of Southwestern Medical Center. Mr. Rodgers is coming to the Lawton/Ft. Sill area from Missouri where he served as the CEO of the 423-bed, two-campus Poplar Bluff Regional Medical Center in Poplar Bluff. Mr. Rodgers’ first day at Southwestern Medical Center is expected to be December 11.Shawn Anderson, Southwestern Medical Center Board Chair said, “We are very pleased to welcome Larry and his wife Melody to the Lawton/Ft. Sill area. Larry has an outstanding record of leading growing healthcare organizations with great success in key areas like patient safety and the delivery of high quality care. Larry’s impressive resume and work history are outstanding but the thing that impressed us all was his sincerity and commitment to service. The board and I are very confident that Larry is the right person to lead our hospital into its very bright future.”
Mr. Rodgers has more than 20 years of healthcare leadership experience including, prior to his most recent position at Poplar Bluff Regional Medical Center, serving as CEO of hospitals in Big Spring, Texas and College Station, Texas. Earlier in his career Mr. Rodgers served hospitals in Texas and Missouri as Chief Operating Officer and director of marketing and public relations. He has also served as an adjunct faculty member, teaching undergraduate and advanced courses in Marketing and Business Research Methods, at William Woods University.
Mr. Rodgers said, “I am so honored to have been chosen to lead this great organization. Driven by an outstanding culture and commitment to patient safety and high-quality care, Southwestern Medical Center has a great legacy of care and compassion to the Lawton and Ft. Sill area. I look forward to coming alongside the outstanding employees, volunteers, and physicians as we work to improve care and expand services available to our community.”
While leading his previous organizations, Mr. Rodgers had success in many areas including patient experience, quality care, and expansion of key hospital services. Poplar Bluff Regional Medical Center received the “Excellence Through Insight Award for Most Improved Employee Satisfaction and Engagement.” During his time at Scenic Mountain Medical Center in Big Spring, Texas, the hospital received a National Award from Press Ganey for quality improvement and some additional recognition from the American Heart Association. Under his leadership, College Station Medical Center in College Station, Texas launched new and enhanced hospital service lines needed in the community including Bariatrics, Comprehensive Breast Care, and Diabetes Management. College Station Medical Center also earned The Joint Commission’s disease specific certification in total hip and knee replacement.
Larry and his wife Melody have been married 27 years and have two college age children. Melody formerly served as public school music teacher. Their daughter Marilee is in Lubbock and son Micaiah is in school in Abilene. Interests outside the hospital include traveling, reading, new technology, and serving in their church.
Mr. Rodgers received his MBA from William Woods University and his BA from Truman State University. He is a member of the American College of Healthcare Executives and also a member of the Hospital Industry Data Institute Data Committee. In every community he has served, Larry has been a leader in key civic organizations including economic development corporations, the Rotary Club, and has held board leadership positions in area United Way and American Red Cross chapters.