FOR IMMEDIATE RELEASE
Contact: Mary Towe, Director of Marketing
Phone: (580) 531-4740
(Lawton, OK) – Southwestern Medical Center will be giving moms who have a baby born at the hospital a Baby Box, in an effort to reduce infant mortality rates. The goal of the program is to improve infant health care outcomes by providing families the critical education and vital resources needed to ensure a safe start to babies’ lives, free of charge.
In a recent study conducted by the American Academy of Pediatrics, it was discovered, in the United States alone, approximately 3,500 infants die annually from sleep-related deaths, including sudden unexpected infant death (SUID), ill-defined deaths, and accidental suffocation and strangulation. In the 1990s, infant deaths started to decrease, after the launch of a national safe sleep campaign. However, in recent years, those numbers have not declined.
“At the Birthing Center at Southwestern Medical Center, we are proud to offer the free Baby Box University program to all families in Southwest Oklahoma, regardless if they are delivering here at Southwestern or at another facility,” stated Emily Minthorn, RN, Clinical Supervisor SWMC Newborn Nursery. “This program is based on the age-old borrowed approach that originated in Finland 80 years ago, where they are achieving one of the world’s lowest infant mortality rates.”
As a Baby Box Company Distributor, SWMC is able to provide parents a free Baby Box, as well as teach critical topics to include safe sleep practices to reduce the risks of SIDS and breastfeeding education. To take advantage of this free program, parents are required to complete three simple steps: 1) register online at BabyBoxUniversity.com, 2) select the syllabus “U.S. – Babies Need Boxes” and then take a short quiz to receive a certificate of completion, 3) bring the certificate of completion to our distribution center, located in the SWMC Newborn Nursery to receive their free Baby Box. Anyone who does not have access to a computer can complete the registration and certification process at SWMC, regardless if they are delivering at SWMC or at another facility.
The Baby Boxes are made from durable cardboard, and combined with vital education through Baby Box University, are aimed at reducing infant mortality and improving maternal and child health outcomes. The boxes may be used as a baby’s bed for up to the first six months of life. Each Box doubles as a safe sleeping space and comes with a firm mattress, waterproof cover, and a fitted sheet. All Boxes include a membership to Baby Box University, an online education program about pregnancy and parenting developed by the Baby Box Company.
For more information about the Baby Box program, call SWMC at 580-531-4700 and ask to speak with a nursery nurse.
About Southwestern Medical Center
Southwestern Medical Center, an affiliate of RCCH HealthCare Partners, is a 199-bed, full-service acute care hospital with a medical staff of more than 150, covering a wide range of medical specialties. SWMC has a 24-hour emergency department, 59-bed medical/surgical unit, and 8-bed intensive care unit. SWMC’s free-standing Southwestern Behavioral Health Center offers inpatient and outpatient services for children, adolescents, and adults.
About the Baby Box Company
The Baby Box Co. is an innovative, integrated program to support parents and improve maternal and infant healthcare outcomes globally. The Baby Box Co. partners with hospitals, government agencies and nonprofit organizations to provide Baby Boxes, quality products, resources and ongoing education to families on a large scale. The Baby Boxes, which are made from a durable cardboard and are proactively certified to meet the highest level of available safety standards by the Consumer Product Safety Commission (CPSC), as well as Health Canada and EN Standard regulations for bassinets, can be used as a baby’s bed for the first months of life. While parents appreciate the Baby Boxes and quality care products included, it is the educational component and closer communication with local healthcare providers that is at the center of the Baby Box University distribution model. Families are required to view their community’s online curriculum before receiving a free Baby Box. The Baby Box Co. has offices in the USA, UK, and Canada, and was a 2017 honoree and finalist for Fast Co.’s Innovation by Design Health & Social Good categories. For more information, please visit www.babyboxco.com andwww.babyboxuniversity.com.